How does a commodity seller tap the premium end of the market?
La Opala's recent spate of corporate ads is a buildup to the public issue being launched next month.
Jhunjhunwalla foresees a market for affordable crystal ware.
Sushil 'La Opala' Jhunjhunwala has introduced India's first range of hand-crafted lead crystal.
Starting with an ordinary glass manufacturing unit, the Jhunjhunwalas of Calcutta, have made their La Opala and Solitaire brands a name to reckon with in India as well as abroad.
The Opal Perspective
La Opala is India's only opal glassware maker and ready to take on global competition.
Opal and lead crystal tableware expertise.
La Opala has done well to dominate a market once considered a domain of only foreign brands.
Kolkata-based La Opala is well-placed to capitalise on the rising consumer preference for premium crockery.
Wedded to glass for decades now, Sushil Jhunjhunwala and his brand La Opala have emerged as a popular name in the tableware industry in India.
Faith in consumerism is key to success